Published on September 7, 2005 By Texas Wahine In Misc
Each year I become more and more disappointed by the quality of books offered to children.

Movie and cartoon and toy character merchandising has become a virus that has infected every part of our children's lives, including their literature and learning tools.

Sure, reading SOMETHING is better than reading NOTHING. And sure, these merchandised versions of books make reading fun or more interesting to children.

However, these types of things are like the sugars and fats on the food guide pyramid. They should be indulged in sparingly.

Looking at the book order forms sent home with my kindergartener this year, I was dismayed to find that only a small percentage of the books offered were true books, written from original story ideas and featuring creative or beautiful use of language and art. And award-winning books were rare.

"Scholastic SeeSaw Book Club" wants me to buy a Dora the Explorer book two pack that comes with figurines. And I can't miss the special $3.99 price on My Little Pony's Missing Recipe. SpongeBob's recommending his Phonics box set, and Hello Kitty has a School Days pack with stickers and a doll. Madagascar, Yu-Gi-Oh, Strawberry Shortcake, Clickits, Finding Nemo, and Charlie and the Chocolate Factory (Johnny Depp sticker book!) are all waiting to infiltrate my children's reading sanctuary.

And let's not forget the Dinosaur Building Kit, the Glitter Princess and Pony Pack painting kit, the Incredibles GBA game, Hot Wheels Stunt Track Challenge for PS2, and the Sonic X DVD.

Such quality reading for my family!

Firefly Book Club features Dora the Explorer (for those who don't want to learn their phonics from a buck-toothed kitchen sponge), Spongebob, Strawberry Shortcake, Scooby Doo, Rainbow Brite, Madagascar, Carebears, Pokemon, and Hello Kitty.

Scholastic's Beginning Reading is pushing The Fairly Odd Parents, Carebears, Dora the Explorer, Strawberry Shortcake, Scooby Doo, Yu-Gi-Oh!, Spongebob (what beginning reader's library is complete without a joke book?), and Disney adventures in regular (Lilo and Stitch, The Lion King, The Incredibles, etc.) or pink ("You can be a princess like Snow White, Cinderella, Belle, and Ariel"!).

It's become difficult to buy a book without having a puppy dog eraser topped pencil or glitter star key chain thrown at you.

My children have a fairly large and diverse library in their playroom reading area. They have about twice as many (or more ) books than most classroom libraries can offer. They have many choices for their reading. They can read non-fiction about animals or they can choose a silly story about a skeleton who has the hiccups or a Pirate who learns that it's ok to cry. There's not a holiday or an emotion or a funny cause and effect scenario that they can't find filling the pages of one of their many books.

Beyond working on basic reading ability and comprehension skills, I want my kids to read to think and learn and explore. I want them to read a story that makes them laugh. I want them to read a story that makes them ask me, "Momma, why would someone do that?". I want them to read a story that inspires them to write an alternative ending. I want them to read a story that makes them give someone a hug and an apology. I want them to read a story that sparks them to create an elaborate drawing.

I want them to read things that they can appreciate as beautiful and things that challenge them to consider life and all its pieces in ways that they hadn't before.

The silly adventures of Spongebob Squarepants make for entertaining TV. A Mr. Potato Head inspired Spongebob toy is lots of fun. Spongebob makes terrific undies. He makes a mean video game. He's an alright guy. I've got nothing against him.

Every aspect of my children's lives is filtered through a lense of pop culture. Is it too much to ask that my children's literature be a little safe haven where they can go and enjoy childhood without the pressure to buy something or "catch them all"?

At least I don't have a daughter asking me to buy the Bratz Sexy Slumber Party book series.*



*Not a real book series, but if it was, it wouldn't surprise me.


Comments
on Sep 07, 2005
I remember a time when scholastic was the cream of the crop for book orders...this saddens me a lot...
on Sep 07, 2005
remember a time when scholastic was the cream of the crop for book orders


I do too..now I stay far away from them!


I agree Tex those book orders are not what they used to be since they don't feature too many "real" books. My son has one waiting on me to send in this week too. I always suggest to him to select real books and not just for the toy they offer. I dont' alwasy win! So now I've done one better...he's limited to a certain dollar amount!
on Sep 07, 2005
Yeah, I work for a Distribution center for B.A.M. and seeing some of the scolastic books about Harry Potter; or Goosebumps, Bone, Clifford the Big Red Dog(classic), and there are much more that really look like quality reading from them, mixed in those worthless trinkets is just pathetic.

You know, I compare this to buying your kid a happy meal or Cereal that has a toy inside. There not going to actual eat the food, all they want is the stupid toy. (I'll admit, I was guilty of this)
It's just a waste.
on Sep 07, 2005
I was going to ask you if the Bratz one was about the debutante's in NY series where the parents leave the kids alone and they talk about nothing but sex and drugs.  It is geared to the 14-16 year olds.  And no, mine dont read it.
on Sep 07, 2005

Bratz Sexy Slumber Party book series

LOL I'm sure that was the working title for "Bratz Stylin' Slumber Party", until they realized they needed to retain that name for the "Daddy only" book line.

sigh.

I know what you mean about the books.  Even some of the books that my daughter brings home from our conservative school library makes me wonder who thinks these things are OK for kids.  Does *everything* have to be associated with a TradeMarked character of some sort?  And, what's with all these packs of books and toys? 

And, just to ice the cake, here is the description for "Bratz Stylin' Slumber Party":  "It's a slumber party - Bratz-style! The Bratz are puttin' on their cutest pj's and hittin' the hay - well not really, 'cause they'll be up all night havin' a blast after reading this awesome guide to the best slumber party ever! Includes ideas for party themes, attention grabbin' invites, great girly games, and more! Comes with a funky-fresh MAGNETIC PICTURE FRAME to display your slumber party pics long after the party's over!"........All for ages 8 and up...who don't like the letter "g" at the end of words!!!

on Sep 07, 2005
I'd agree about some of those...but usually it's just a publisher saying "Okay...we have this line of books to help kids read phonetically...how do we market?" So then Scooby Doo and Spongebob get attached to them.

My big recommendation? The Junie B. Jones series by Barbara Park. My kids LOVED them...we'd read them and then they'd go check them out in the library and read them again themselves. That was my class's big purchase last year...box set after box set of Junie B. went home...She's funny, she's NUTS, and the kids can really relate to her. Plus...they're easy chapter books which are a step above where most of them were reading...and that's where you want to be reading books to kids....

I'm getting ready to send out my first batch of book orders. The way I figure it...the parents can buy whatever crap they want. They buy crap, I get points, and I can get the GOOD stuff for my classroom. So order away all your Strawberry Shortcake junk...as long as I get the points, and it gets the kids away from the TV...I'm all good.
on Sep 07, 2005
It's totally depressing to walk into a Chapters or Cole's bookstore and see my kid head straight for the Disney merchandise. No wonder she wants to be a bloody princess.
on Sep 13, 2005

"a Pirate who learns that it's ok to cry"

I would really like to know what the book is, as well as the skeleton one.

I absolutely loved this post.

Trinitie

p.s. Email me at triny152000@yahoo.com, if for nothing else, just to tell me what the books are.

on Sep 13, 2005
Excellent post, TW. I love that my ten-year-old has recently discovered the Nancy Drew Series... and LOVES it! She also has a Trixie Belden book (anyone remember her?) that she reads before bed at night.

For the record, I am not a fan of Spongebob. Any cartoon that incorporates humor that is not designed for children, but goes over their heads... sends up a red flag to me. I just don't like it.